Our history

• What if we told you a little more about our history?

We are a young independent Shop established in Gaume, in the South of Belgium . At Demon's Den Merch, you will never find an item related to movies, Pokémon, pop culture, gaming, and many others. Our passion lies in the very essence of Metal and its predecessor, Hard Rock, because that is what makes us tick. Although our range is limited, we strive to bring originality, to break the conventions of the simple classic t-shirt. We manage the entire order process from A to Z, because our stock is with us, without any intermediary.

• How did the idea for Demon’s Den Merch come about?

The day after an Arch Enemy concert in 2023, we made several observations. The atmosphere that reigns in our favorite rooms has become rare. In the past, you could find her in any small café in Arlon during the weekend, where young dreamers already saw themselves becoming rising stars of the Metal scene. Beer in hand, faded AC/DC, Korn and Blink 182 t-shirts, SMS phone without internet, and even CD recordings made between two rehearsals: we were easily recognizable. Today, things have changed a lot, and we want to remedy this in our own small way. Real Metal merchandise stores are becoming increasingly rare, they have all taken different directions, offering other products and losing their originality. Musical culture is cyclical, except for diehards like us, and we want to be at the forefront of the strong return of the demonic power of Metal!

• We hope you understand our philosophy better now. It's simple and takes you back to the roots of what you love about Metal music. .

Alicia & Anthony

Founders of Demon's Den Merch

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